Marketing to businesses or consumers–
is there a difference?

Consumers are constantly hit with a stream of sophisticated marketing messages
via advertising on TV and the web, email and print. But what if your customers are other businesses? Should your approach be the same or different, and if so, how do you tailor your... More

We would never have got around to doing this without you. The feedback from you and liaison, even dealing with ‘remote’ people has been excellent. We’ve had independent feedback that the data you have procured has been better than could have been obtained by other marketeers.

Kevin Bradley,
Partner of the St. James’ Place Partnership

Callan Consultants provide business to business marketing with an emphasis on marketing for sales.

From strategic planning to implementation, we work with you on both marketing communications and the wider marketing mix. Our focus is to ensure that all your marketing efforts contribute towards achieving sales targets and improving profitability.

For smaller businesses who do not have a marketing function we offer a
one-stop-shop solution. We help you to identify the most applicable marketing strategies and then provide implementation of those activities.

For SMEs and larger firms who have an existing sales team and staff with responsibility for marketing activities, the goal is to ensure that both sales and marketing are following the same path. Our offsite ‘Business Objectives’ programme is particularly popular with management, sales and marketing teams.