Digital and Traditional Marketing

Disruptive technologies create some of the biggest opportunities for marketers, but when, how and even whether to harness their capabilities throws up questions for organisations of all sizes.

According to B2B Marketing’s Insight 2009 report... More

Callan Consultants provided us with a strategic overview of
the European ISP
market and effected introductions to the leading pan-European players.

Arthur Chang
VP, Global Sales
Alibaba.com

Callan Consultants provide business to business marketing with an emphasis on marketing for sales.

From strategic planning to implementation, we work with you on both marketing communications and the wider marketing mix. Our focus is to ensure that all your marketing efforts contribute towards achieving sales targets and improving profitability.

For smaller businesses who do not have a marketing function we offer a
one-stop-shop solution. We help you to identify the most applicable marketing strategies and then provide implementation of those activities.

For SMEs and larger firms who have an existing sales team and staff with responsibility for marketing activities, the goal is to ensure that both sales and marketing are following the same path. Our offsite ‘Business Objectives’ programme is particularly popular with management, sales and marketing teams.