Marketing to businesses or consumers–
is there a difference?
Consumers are constantly hit with a stream of sophisticated marketing messages
via advertising on TV and the web, email and print. But what if your customers are other businesses? Should your approach be the same or different, and if so, how do you tailor your... More
Callan Consultants provided us with a strategic overview of
the European ISP
market and effected introductions to the leading pan-European players.
VP, Global Sales
From strategic planning to implementation, we work with you on both marketing communications and the wider marketing mix. Our focus is to ensure that all your marketing efforts contribute towards achieving sales targets and improving profitability.
For smaller businesses who do not have a marketing function we offer a
one-stop-shop solution. We help you to identify the most applicable marketing strategies and then provide implementation of those activities.
For SMEs and larger firms who have an existing sales team and staff with responsibility for marketing activities, the goal is to ensure that both sales and marketing are following the same path. Our offsite ‘Business Objectives’ programme is particularly popular with management, sales and marketing teams.